Details about Prefrd's Concept and purpose, why to use it, how to use it, etc.

Welcome to Prefrd.com. Prefrd.com is the first browsing website since the mid nineties. It is intended for easy browsing on the Internet. We have tried to make Whole look as novel, useful, and as innovative as possible. Basically, a main Search Engine and most of the major Social Internet websites are right at your fingertips plus a myriad of other interesting, useful, and relevant items.

Prefrd.com is the result of a lengthy legal litigation which went south. The original intended URL was Look.com. But Look.com became diverted in 2003, and eventually bare faced stolen outright in 2007. I tired to self litigate. But as anybody who has been at the receiving end of that particular pot full of potash knows all too well, I ended up getting the nuclear end of the finger. (See - 'The Short and Sorry Saga of Look.com' under Controversial issues down the center column).

Now about Prefrd.com

In the old days Search Engine websites such as Yahoo, Netscape, Excite and Alta Vista were the portals through which you accessed the Internet. Each home page offered a search bar plus myriads of links both common and arcane to all parts of the Internet for your surfing pleasure. When Microsoft Explorer came along, they positioned it as a portal, and over time, most of the original search engine portals dropped the portal aspect altogether and are now just simple search engines boxes in the format pioneered by Google.

The term portal has now been commandeered as the generic term used for any website, as it is in effect sic, the portal to that company's or person's own stuff. To surf around on the internet now requires keeping bookmarks or favourites saved everywhere at best, or having a darn good memory for typing the URLs manually into your browser every time at worst. Search Engines Yahoo, MSN and a few others have retained the portal aspect rather than just a search bar, but only offer daily news and titillations plus their own stuff. Whole Look has turned it all around by making getting you out to the internet it's stuff.

Prefrd has therefore gone back to the original idea of the website having a complete Internet portal capability. In that respect, not only does Whole Look have a search bar presenting items not usually found in the major engines, but all of the major engines are only one click away under the search box. You can literally search the whole web in minutes for a particular item. You simply need to use the back space button on your browser to get back to the Whole Look home page from any location in the Web. You can also use the "Home" icon or Prefrd Logo in any of the Whole Look back pages where the Logo and icon links are still present.

Since on of the main topics of interest in today's web is Social Networking, called Social Internet websites or also W 2, Prefrd puts all of the major Social Internet websites just one click away at the top of the home page. Anther collection of the more common W 2 sites are down the left side of the home page. Under the "More" button at the bottom of the list are another sixty. You get the picture.

Whole Look is also fairly unique in offering a full size color Cartoon on the home page which changes every day. Prefrd also includes a number of little punch-in jokes on the home page which also change every day, plus a piano keyboard and side list of a number of additional joke type features which also change every day. Whole look also offers a Daily Article, Daily Famous Birthday, Daily Picture and Daily Astronomy features which likewise change every day for your musement.

For those of you who have things of specific interest in Yahoo, MSN etc., Whole look also offers direct links on the home page. One click on the back space button of your browser and you are back in Whole Look.

Visa vis to that, Whole Look also provides a number of interesting but more arcane links to website across the web offering alternate viewpoints and information from that provided by the mainstream medias, which most people probably don't even know exist. The links are provided in assorted sets down each side of the home page. Whole Look also provides a very extensive coverage of conventional Daily World News though a range of topics via linkages at the top right of the home page, and a "News" icon above the search bar.

Whole Look finishes by offering a number of links for pass time and amusements in case you have time on your hands and nothing to fill it with. All in all, consider Whole look as a control panel where you can browse the entire web day after day without ever having to leave Whole Look. We've also tried to make Prefrd ergonomically practical with soft fonts and curvy headings, plus a lot of open spaces rather than trying to compress as much information as possible into the smallest spaces in a blaring in your face attempt to direct your attention to the latest pitch what ever it is. You don't feel beat up at the end of the day of using Prefrd.com, and you never have to spend two days afterwards uncrossing your eyes.

We hope you like what we have done and welcome any suggestions or complaints. Simply sent them to:

Email: - clifflive@rogers.com

Thank you and Bless.